The store display of On Off Digital World seems to have all the latest in consumer electronics, yet the one thing really keeping them in business is their photography department and all the specialized items they keep in stock there. Located in almost right in the middle of Manhattan, they get a lot of foot traffic from all the tourists who flock to The Big Apple day in/day out. The bottom line is that out-of-towners are not going to spend their time shopping around, and will simply pay just about any price necessary in order to get on with their vacation.
Wednesday February 22nd 2012
